{"id":4905,"date":"2025-09-29T10:18:25","date_gmt":"2025-09-29T09:18:25","guid":{"rendered":"https:\/\/www.weidmann-group.com\/news\/care-to-innovate-discover-the-celova-care-range\/"},"modified":"2025-10-24T08:34:11","modified_gmt":"2025-10-24T07:34:11","slug":"care-to-innovate-discover-the-celova-care-range","status":"publish","type":"post","link":"https:\/\/www.weidmann-group.com\/de\/news\/care-to-innovate-discover-the-celova-care-range\/","title":{"rendered":"Care to Innovate? Discover the Celova Care Range\u00a0"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>Weidmann Fiber Technology is excited to announce its latest product \u2013 the <strong><a href=\"https:\/\/www.weidmannfibertechnology.com\/celova\/celova-for-personal-care\/\" target=\"_blank\" rel=\"noreferrer noopener\">Celova\u00ae Care Range<\/a><\/strong> which will be presented at this year\u2019s <strong><a href=\"https:\/\/www.sepawa.com\/congress\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEPAWA\u00ae CONGRESS 2025 <\/a><\/strong>in Berlin, one of the leading events for the Personal Care, Home Care and Fragrance industries.\u00a0<\/p>\n\n\n\n<p>The range combines new solutions for a change towards more sustainable formulations in the personal care market.&nbsp; The Celova\u00ae HC is a gel which enhances hair care and coloration formulations, while our new Celova\u00ae Care Powder now extends the portfolio into color cosmetics, skin care and sun care. Both products highlight our focus on innovation and high performance for modern formulations.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Built on cellulose technology, the Celova\u00ae Care Range offers a sustainable alternative to microplastics, with improved texture, stability and sensory performance. Produced from responsibly sourced and certified European pulp, Celova enables brands to create next-generation beauty products with minimum waste and maximum impact.&nbsp;<\/p>\n\n\n\n<p><em>\u201cWith Celova\u00ae Care Range we are opening new opportunities for innovative and powerful formulations in the Personal Care industry,\u201d <\/em>says Thomas Mettler, Co-Head at Weidmann Fiber Technology.<em> \u201cSEPAWA is the ideal platform to present these solutions and connect with industry experts. Our highly skilled R&amp;D team supports partners from the initial concept to final production, ensuring that together we <a href=\"https:\/\/www.weidmannfibertechnology.com\/our-story\/partnering-with-weidmann\/\" target=\"_blank\" rel=\"noreferrer noopener\">create next-generation solutions<\/a> that combine performance, sustainability, and innovation.\u201d<\/em>\u00a0<\/p>\n\n\n\n<p>We invite all attendees to visit us at<a href=\"https:\/\/www.sepawa.com\/congress\/en\/registration\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>booth B205b<\/strong><\/a> to discover the Celova Care Range and explore the future of sustainable personal care.\u00a0<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Weidmann Fiber Technology is excited to announce its latest product \u2013 the Celova\u00ae Care Range which will be presented at this year\u2019s SEPAWA\u00ae CONGRESS 2025 in Berlin, one of the leading events for the Personal Care, Home Care and Fragrance industries.\u00a0 The range combines new solutions for a change towards more sustainable formulations in the [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":4906,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48,23],"tags":[],"class_list":["post-4905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celova","category-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Care to Innovate? 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